Tooltips Archive - Page 13 of 32 - The Franchise Trainer
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December 21, 2019
Ministry of Domestic Trade and Consumer Affairs (Malaysia)

A ministry of the Government of Malaysia that is responsible to promote the development of a viable, competitive, and sustainable domestic economy. The Ministry’s functions include managing matters related to domestic trade, consumer rights, franchising, licensing, intellectual property, competition, price control and pyramid schemes.

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December 21, 2019
Micro-Franchising

A business model and a development tool to utilize franchising to create social impact and grow the economy by developing successful managerial and operational systems for small businesses and micro-enterprises, which can be cloned by entrepreneurs, thus providing self-employment opportunities, and mitigating challenges occurring from unemployment.

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December 21, 2019
Mediation

A procedure in which the franchisor and the franchisee discuss their dispute with the assistance of a mutually trusted and unbiassed third party.

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December 21, 2019
Master Franchising

Where a foreign franchisor grants the right to a local business entity or individual to establish and operate the business and grant the sub-franchise rights directly to investors in the host country.

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December 21, 2019
Master Franchisee

A person, company, or group, after careful consideration and qualification by the franchisor has acquired the right to establish and operate the business in the target area/country in a similar manner as conducted by the franchisor in order to maximize the market potential by offering sub-franchises to qualified investors.

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December 21, 2019
Master Franchise Fees

The initial franchise fees paid by the master franchisee to the franchisor for the rights to; use the intellectual property rights owned and protected by the franchisor, to use the expertise and know-how and to obtain the rights to sell the products and services and to establish the franchisor’s successful franchise business in the target […]

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December 21, 2019
Marketing Contribution

A regular fee paid to the franchisor as a contribution to the cost in the provision of advertising supports, calculated as a percentage of the total turnover generated by the franchisee.

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December 21, 2019
Market Area

(Also sometimes called “territory” in a franchise context) A geographic zone protecting a franchised location in case of single unit franchise or the geographical area defining a region or a country in case of granting the franchise rights to a master franchising or an area/country development rights.

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December 21, 2019
Management Franchise

A Franchise format where the franchisor is involved in the management of the franchised business with minimum operational and managerial contribution by the franchisee. This involves setting-up a management fee in addition to franchise support fee and royalties.

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December 21, 2019
Malaysian Franchise Association

(MFA) Formed in 1994, MFA aims at supporting the implementation of the government program to promote entrepreneurship through franchising, serve as a resource center for both current and prospective franchisors and franchisees and to promote the development of franchising in Malaysia.

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