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Hands-on training provided by the franchisor to the franchisees and their staff to teach impart the knowledge, skills, and competencies needed to launch and operate the franchised business in a new location or territory.
Continuous refreshment managerial and operational training provided by the franchisor to franchisees and their staff.
The obligation to offer continuous training and managerial, operational, technical, and marketing support services from the franchisor to the franchisee for the duration of the franchise agreement.
A corporate head office established by the franchisor at a different geographical location to that of the host country in order to obtain maximum financial benefits from the international expansion of the business.
A clause in the franchise agreement which prohibits a franchisee from recruiting the franchisor’s employees or attempting to attract its clients during the term of the franchise agreement and for a specific period (usually two years) after the expiry or termination of the agreement.
Innovative incoming franchise brands which compete with existing local franchises in specific saturated business categories in the market and sometime cause them to go out of business because of the severe competition.
A legal document by which the franchisor and the franchisee undertake not to divulge the confidential information shared by the other party.
A legal term in the franchise agreement which forbids the franchisee and its associates from operating a similar business that in whole or in part, is the same or substantially the same as the franchisor business during the term of the franchise agreement and for 24 months after its expiry or termination.
Supplier/Vendor, manufacturer and/or service provider specified by the franchisor to supply products to the franchisee to meet the quality standards and specifications of the franchisor.
A focused, targetable portion of a geographical market area or customer segment to provide unique products and services which the competition has ignored.
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