Women possess unique characteristics, skill sets, and personality traits which qualify them to become exceptional leaders in franchising.
Having an eye for details, female business owners are financially prudent, can think on their feet, improvise, and cope with change when required.
With their strong networking, communications abilities, and organizing abilities, female entrepreneurs have countless opportunities across all franchise categories, and models with the possibility for starting a flexible business while maintaining a happy family life.
The “Women in Franchising Initiative” embraces female entrepreneurs’ unique leadership potential, and aims at helping them pave their way to success in franchising.
The initiative employs diverse strategies for building awareness, and enriching knowledge by undertaking illustrative benchmark studies, and through trade delegations to worldwide organizations supporting women in franchising.
Special emphasis will be given to the development of dedicated media platforms, and planning & execution of specialized women in franchising events, and award programs.
As an additional benefit of the initiative, The Franchise Trainer™ will provide a franchise scale-up program to select female-owned businesses to support their growth and expansion.
“They said to me, ‘Make the decision and don’t come back in tears.’ I learned the hard way early on in life that I need to be responsible for what I’m getting into.”
Program LanguageEnglish or Arabic subject to client’s requirements.