Yasser Kouatly is a Certified Franchise Executive (CFE) accredited by the International Franchise Association (IFA), who has accumulated over 20 years of experience in franchise development, franchise sales, and strategic planning in the MENA region.
He is currently a Project Leader of “Capacity Building at the Lebanese Franchise Association (LFA)” funded by the European Union Commission.
Yasser is the former Vice President of a leading Kuwaiti franchise development firm and the former regional operations manager for two US Franchise chains and a former Head of the Business Development Committee at the Lebanese Franchise Association (LFA)
Yasser is also project trainer and coach to franchisors and associate members of the LFA.
He has spoken in many international and regional forums on franchising and lectured in renowned educational institutions such as AUB, LAU, and ESA.