Yasser has more than 25 years of experience in managing and operating world-famous restaurants such as Cinnabon, Seattle’s Best Coffee, Carvel Ice Cream, Burger King, Jamba Juice & Auntie Anne’s, where he managed their business, supervised existing and new franchisees, and developed the strategic plans for their expansion in the Middle East and North Africa region.
Among the most important successes of Yasser is the opening of more than 420 locations for these brands in Sweden, Turkey, Oman, Qatar, Kuwait, Saudi Arabia, the United Arab Emirates, Jordan, Lebanon, Egypt, Libya, England, Italy, Kazakhstan and Azerbaijan. His initiatives to establish a delivery department in those countries had a significant impact on increasing sales to more than 36% of total sales in a short period.
Yasser enjoys hands-on field experience, extensive administrative and operational skills in the field of business development, establishing successful brands, and drafting standard operating procedures & manuals.
Yasser has distinguished skills in the processes of building team works that are characterized by talent and outstanding performance. He also excels at developing training programs, and implementing excellence initiatives in customer service.
His ability to develop and strengthen relationships with franchisors is the most important feature that earned him his reputation as a trusted and appreciated professional consultant and trainer.
During his career in the field of commercial franchising and food and beverages, Yasser won many awards and certificates of appreciation due to his exceptional results in management and business development, building foundations, systems, tools and operating procedures.