
With extensive experience and a solid foundation in franchise consultancy and training, SMEs, entrepreneurship, and business development, Salim demonstrates superior capabilities in developing data-driven strategies, improving operational efficiency, undertaking effective training programs, developing successful franchise systems, and implementing regional and international franchise marketing plans.
With over 25 years of experience in developing, managing, and operating franchises, in addition to an expansive professional network and continuous communication with business magnates and investors in different markets, Salim is able to build strategic partnerships to expand the geographic reach of franchise brands and drive their sustainable growth.
Salim also possesses a deep entrepreneurial mindset, a sharp strategic vision, and an incredible ability to innovate and create franchise systems, and position them to ensure long-term success in competitive markets while maintaining a strong brand value and operational excellence.
In addition to being a passionate franchise consultant and accomplished trainer, Salim specializes in improving brands’ operational efficiency, driving growth, increasing revenues, and maximizing profits, with a focus on building strong relationships between franchisors and franchisees.