With more than 20 years franchise consulting experience across telecommunications, automotive, food & beverage, and retail with a focus on social francising, Anita is considered by many as an authority on social franchising with extensive experience and papers published on the subject.
She has served on the council of theof South Africa (FASA), and worked as a Franchise Specialist at First National Bank, where she was instrumental in introducing the Franchise Think Tank and the X2in5, an initiative aimed at doubling the franchise sector within five years.
Anita led the world’s first Social Franchise Accelerator project in partnership with the University of Cape Town’s Graduate School of Business (The Bertha Centre) and the International Centre For Social Franchising (ICSF), a project that was funded by The Rockefeller Foundation.
Anita was also involved in the development of franchise innovations including the Franchise Systems Audit and the E-Test a psychometric test for improvedselection.
She currently consults on social and micro franchising both locally and internationally and is an associate advisor at Spring Impact (UK) and Stage Six Consulting (USA).