Program Purpose
Provide expert franchise advisory services in relation to identifying, evaluating, and securing individual, master or country/area development franchise/license rights for a specific market area.
“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.”
Peter Drucker
An Austrian-born American management consultant, educator, and writer.
Program Synopsis
- Alignment of Goals & Resources: Identify client’s business goals, expertise & knowhow platform, organizational structure, and managerial & operational capabilities, and financial resources which can be deployed to support the launch and management of the new franchise business in the target market.
- Introduction of Brands: Identify and introduce franchise opportunities, evaluating each of them based on the agreed selection criteria.
- Franchise Agreement: Review the legal and commercial terms of the franchise agreement, and assistance in the negotiation process between the parties.
- Business Customization: Provide recommendations on possible geographical customization of the business concept, unit size/model, product/service mix, and launch & annual promotional plans.
- Execution of Launch Plans: Monitor the execution of training programs, launch support, and transfer of the business system & knowhow.
Program Language: English or Arabic subject to client’s requirements.