The term “Productive Families” is more popular in the Middle East region, whilst the term “Home-Based Business” is used elsewhere in the world.
Productive Families is a wider concept, since families, and individuals especially women may work from home, as well as other production units or work space.
Although both concepts contribute to the economy, they are still in many societies, and in many cases considered by many as part of the shadow or black economy, where revenues from such activities are not accounted for in calculating the GDP (gross domestic product) of a country.
The purpose of this initiative is to identify indigenous home-based businesses which can be developed to aunder a legal entity which provides the foundation for , and logistical, managerial, technical, operational, administrative, and marketing support.
This platform will enable families to focus on the quality component of the production process, and increase their opportunities for better income, and improved living standards.
One of the most important elements of the initiative is the development of a sustainable, mutually rewarding, and profitable commercial model, and the establishment of a franchisable brand for selling products & services of similar nature in franchised stores.
On that premise, there are several other players in this initiative, and their positive contribution is crucial to its success. These players include but not limited to policymakers, leaders, and officials of MSME organizations, philanthropic foundations, major business leaders, retailers, industrialists, manufacturers, banks, funding firms, and money-lending/financial institutions.
The Franchise Trainer™ role is toall involved in the initiative, and guide them through the various development milestones including identification of target family businesses, launching of awareness campaigns, and provision of training, education, and capacity-building programs.
“In a country where employment opportunities are not growing fast enough, the fear of change tends to be very acute.”
Program LanguageEnglish or Arabic subject to client’s requirements.