Tooltips Archive - Page 4 of 32 - The Franchise Trainer
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December 21, 2019
The Franchise Rule

Published by the Federal Trade Commission in the United States, the Franchise Rule defines acts or practices that are unfair or deceptive in the franchise industry in the United States and seeks to facilitate informed decisions and to prevent deception in the sale.

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December 21, 2019
The Don of Franchising™

Sary M. Hamway a senior franchise trainer and consultant with more than 28 years of experience in the field, who is recognized as the foremost authority of franchising in the Middle East.

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December 21, 2019
The British Franchise Association

(BFA) Established in 1977, BFA is the voice of ethical franchising in the United Kingdom with the mandate of supporting its members and providing education programs for potential and established franchisors and franchisees.

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December 21, 2019
The Approved Franchise Association

(AFA) Founded in 2012, AFA is a United Kingdom based voluntary and self-regulatory body dedicated to promoting the highest standards in franchising and providing a fresh approach to supporting the continued success and growth of the franchise industry.

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December 21, 2019
The 60 20 20 Rule

A principle used in the customization of a franchisor’s business components and operational methods to meet the variables and demands in a target franchise market, where 60% of the elements cannot be modified because they carry the brand identity and value, and where 20% can be changed, whilst a 20% are left to add new […]

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December 21, 2019
The 10 Laws of Highly Successful Franchisors™

An inspirational self-help presentation authored by Sary Hamway, covering the laws which govern the success in franchising.

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December 21, 2019
Termination

Ending of the franchise agreement prior to its expiry date in case of breach by the franchisor or the franchisee or in case of death or incapacity of one of the parties after providing a notice period, where all rights and obligations of the parties are void and where the franchisee must undertake certain actions […]

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December 21, 2019
Target Country

This is the country where the franchisor has identified for expanding its business operation and has granted the exclusive right to a qualified investor to establish the proven business model within its specified geographical territory.

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December 21, 2019
℠

A symbol used during the registration process to inform potential infringers that a term, word, phrase, slogan, insignia, or logo of a service brand is being claimed as a service mark. The SM symbol does not guarantee that the service mark will be protected under trademark laws.

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December 21, 2019
SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities, and threats which is an important part of a franchised business feasibility study to evaluate the business competitive position in a new country or market area and to develop a strategic plan for capitalizing on the strengths and means of mitigating the risks involved.

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