Tooltips Archive - Page 17 of 32 - The Franchise Trainer
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December 21, 2019
Infringement

A violation of the terms of the franchise agreement regarding the unauthorized use of the franchisor’s intellectual property rights.

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December 21, 2019
Indemnity

A contractual obligation of the franchisee to secure, protect and compensate the losses incurred by the franchisor against any claims, demands, losses or other financial burdens and damages arising from the franchisee or its associates’ acts or breaches of the franchise agreement.

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December 21, 2019
in5

Launched by TECOM Group in Dubai, the United Arab Emirates, in5 is an enabling platform for entrepreneurs and startups, fostering innovation and helping new ideas reach the marketplace.

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December 21, 2019
Identity Manual

A document provided by the franchisor to its franchisees to describes in detail the processes of using the elements of the corporate image and its commercial application including brand logo, architectural and corporate designs, insignias, trade dress, color schemes, visual appearance of the product and its packaging, staff uniforms and business stationary and material.

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December 21, 2019
House Mark

A distinctive mark used to indicate that a full line of products comes from the same source. Few examples of house marks are IBM, INTEL and APPLE.

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December 21, 2019
Homegrown

An indigenous franchise brand that originates from a particular area or city and continued to grow the business and increase the number of owned and franchised locations in the same area before committing to expansion in other geographical areas.

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December 21, 2019
Home-Based Franchise

A low-cost franchise where the business is conducted from the franchisee home.

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December 21, 2019
Home Country

This is the country where the business concept has been established by the franchisor and from which all products and services have been tried, tested and proven to be successful, thereby allowing the company to offer its successful business formula to prospective investors by means of the franchise marketing concept.

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December 21, 2019
Hands-on Franchise

A vocational or job franchise or ‘one-man-and-his-van’ in which the franchisee undertakes the actual work by himself.

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December 21, 2019
Guinea Pig Franchisees

The first group of franchisees who are putting their financial resources at risk by obtaining the franchise rights of a franchise business at a very early stage of its development, where they become part of the trial and error and experimental tests for the managerial and operational methods, before the franchisor reaches the top of […]

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