Tooltips Archive - Page 14 of 32 - The Franchise Trainer
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December 21, 2019
Low Startup Franchise

Low cost franchise businesses which requires minimal capital to launch the business usually in service businesses, where the investment in assets is insignificant.

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December 21, 2019
Local Franchisor

A franchisor company that developed the business in a specific country/area and grants franchise rights directly to franchisees and provides on-going training and support in the same country/area.

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December 21, 2019
Licensor

Sometimes mistakenly used interchangeably with franchisor because licensing is a term usually used in product-oriented businesses to grant the rights to another to use the tradename and service marks or to sell (or sometimes manufacture) the licensor branded products without necessarily granting the rights to use the licensor knowhow and business systems which are a […]

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December 21, 2019
License Fee

A specific fee paid by the franchisee to the franchisor for the right to use the intellectual property rights, the expertise and know-how, the market potential of the territory and other costs incurred by the franchisor, such payment being included in the franchise fee.

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December 21, 2019
Letter of Intent

An intent to proceed agreement where there is usually a non-refundable deposit to grant the prospective franchisee the right for an agreed period of time to enter into a franchise agreement for the target location or market area.

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December 21, 2019
Legal Documentation

The legal instruments which state the contractual relationship between a franchisor and a franchisee such as letter of intents, confidentiality and non-disclosure agreements, store opening agreements, supply agreements and the franchise agreement.

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December 21, 2019
Lebanese Franchise Association

(LFA) Established in 2006 by a group of dynamic entrepreneurs in response to the needs of a fast-growing franchise industry, LFA is not-for-profit organization which aims at developing the franchise industry franchising in Lebanon, and to promoting Lebanese franchises worldwide.

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December 21, 2019
Learning Curve

The franchisor’s rate of acquiring the accumulated experience and knowhow in establishing, operating, promoting, and developing the business after passing through stages of trial and error in conducting the business and managing franchisees.

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December 21, 2019
Lead

An inquiry by a prospective franchisee to request more information on a franchise opportunity through online, and other communication channels.

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December 21, 2019
Lead Generation

Instigation of prospective franchisees interest to obtain the rights for a franchise business through print and online marketing tools and exhibiting at franchise events.

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