In the world of franchising, there are franchise-exporting countries from which brands are developing internationally, and are leading their nations to enhance the economic, political, cultural, and global competitiveness.
On the other hand, there are franchise-importing countries where international brands find a haven for the successful growth of their businesses.
Although, inward franchising may have many social, technological, economic, and political positive impacts on a country, there will always be the risk of outward cashflow in terms of payment of franchise fees, royalties, & levies, and most importantly sourcing proprietary products through international suppliers which reflects on the overall national net worth.
Not knowing where a country stands on the international franchise map, or being uncertain about its position in the eyes of the industry leaders disseminates negative sentiments, causes a lack of clarity for doing business in general, and affects foreign investments specially in emerging markets.
The first step in positioning a country on the world’s franchise map is to understand the industry constants and variables such as number of local franchisors, master franchisees, number of franchised units, main business sectors, industry’s annual turnover, and of course, job creation power, and contribution to Gross Domestic Product (GDP).
Other important elements of the initiative include planning & execution of franchise expeditions & roadshows, publishing a franchise directory/publication, in addition to launching online franchise discussion forum to connect all stakeholders of the franchise industry in the country to encourage the exchange of knowledge and experiences in a reciprocal manner.
“The raw fact is that every successful example of economic development this past century … has taken place via globalization.”
Paul Krugman
An American economist and a columnist for The New York Times.
Program Language
English or Arabic subject to client’s requirements.