I’m delighted to moderate the discussion panel on Franchising Outlook & Opportunities in Gulf Cooperation Council at the forthcoming @Franchising & Licensing Asia 2021 (Virtual Edition) which is organized by @Constellar@Singapore.
July 16, 2022
Repackaging the Master Franchise Business for Sub-Franchising
Sub-franchising offers the possibility for faster growth of the business in the master franchisee territory, and creates an additional source of income through sub-franchise fees, royalties and marketing levies, in addition to the opportunity for generating income from sourcing proprietary products to franchisees.
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