Program Purpose
A unique franchise marketing strategy to identify financially and managerially qualified potential franchisees and investors.
“Focus on innovating at value, not positioning against competitors”.
W. Chan Kim
A South Korean business theorist, and a Professor of Strategy and Management. Known as co-author of Blue Ocean Strategy book.
Program Synopsis
A blue ocean franchise marketing strategy combining consultancy, training, and innovative franchise marketing tools to unlock new markets for brand expansion.
- Plan and organize a one-hour online interview with the client’s management team, to talk about the brand’s vision, mission and values.
- Produce and promote four short-form videos featuring brand’s history, background, unique selling points, franchisee support elements, and advantages of obtaining franchise rights.
- Design and promote a recorded 1-2 minutes video animation with corporate background music, as a case study featuring one key learning point, in addition to business description, and unique selling points.
- Plan and organize a Franchise Discovery Day including separate meetings over two days with pre-qualified prospective franchisees.
- Screen and qualify franchise candidates according to an agreed criteria of financial, and managerial capabilities.
- Managing the process of negotiating the terms of the franchise agreement.
Program Language: English or Arabic subject to client’s requirements.