COEKSA Colleges of Excellence (Saudi’s Leading Technical and Vocational Training Services) - The Franchise Trainer

My colleagues dr. Ljiljana Kukec, PhDMarcel Portmann, CFEalbert kong and I were privileged to be invited by Colleges of Excellence, (the leading Saudi organization that offers technical and vocational training services) to provide the TRAINING COURSE “Your Comprehensive Guide to Becoming a Franchise Professional – 15/16 & 25 to 27 October 2022” which was organized by MonshaatSA, (the main arm for regulating, supporting, developing and sponsoring the SME sector in the Kingdom of Saudi Arabia).

The Franchise Trainer™ team compiled a comprehensive capacity building training course for franchise mangers, advisors, consultants, brokers, lawyers & industry’s service providers with the purpose of creating a new generation of franchise professionals in the Kingdom of Saudi Arabia.

The course was a hybrid of online & in-person training and offered content-rich curricula over 5 days. The course subjects included the entire process for developing, managing & marketing a winning franchise model, franchise professionals’ key traits & habits for achieving peak performance in franchising, and means of maintaining sustainability in regional and international franchising.

I was personally overwhelmed by the fact that course was attended by seasoned franchise consultants such as Fadil AlnassarAli AlmalkiRavikumar Chandrashekar & Fatima Shawi who joined all participants in complimenting the speakers’ capabilities in delivering an interactive franchise training course which included brainstorming sessions, group discussions, case studies & real-life examples, and interactive questions & answers in addition to experts’ roundtable discussions.

Finally, we must offer our sincere gratitude to Colleges of Excellence team for their tremendous efforts in making this event successful.
Waleed Bajouda, @AlawiyaMongil, Mamdouh NouriAhmed Almalki

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