Born from childhood memories of Saigon’s early mornings, Three O’Clock Coffee was founded with a vision to create more than just a café—it’s a space for connection, warmth, and stories shared over exceptional Vietnamese coffee and tea. Guided by its evocative motto, “Born in Saigon, brewed for the city that never sleeps,” Three O’Clock has grown into a beloved brand that operates 24/7, mirroring the vibrant pulse of Saigon itself. From its signature Salted Plum Orange drink to specialty coffees sourced from sustainable farms in Lam Dong and exquisite teas from Bao Loc, the brand offers a unique taste of Vietnam’s rich agricultural heritage, transformed into modern café experiences.

Today, with multiple store formats and a robust digital presence, Three O’Clock Coffee has become a staple in Vietnam’s café culture, resonating with young people and professionals alike. With ambitious plans to expand into international markets—including the GCC—it offers franchise partners not just a business, but a brand steeped in authentic stories, community spirit, and a commitment to sustainability and innovation. Three O’Clock Coffee is ready to share its mission of connection and Vietnamese excellence with coffee lovers across the globe.

Unique Selling Points:

• Authentic 24/7 Coffee Experience: The first Vietnamese coffee chain open around the clock, serving customers any time, day or night.
• Signature Vietnamese Flavors: Unique beverages like Salted Plum Orange blend regional Vietnamese ingredients for a one-of-a-kind taste experience.
• Premium Local Sourcing: Uses coffee beans from Lam Dong and teas from Bao Loc, highlighting Vietnam’s finest agricultural products.
• Flexible Store Formats: Offers multiple models—On-the-Go, Warm House, and Open Space concepts—to suit various market sizes and investment levels.
• Strong Digital Presence: Engages over 100K fans on social media and maintains a loyalty program with 73,000+ members through a dedicated mobile app.
• Innovative Product Development: Regular seasonal drink launches and exclusive merchandise keep the brand trendy and appealing.
• Community Commitment: Operates the “Warmth Fund,” where every drink contributes to social causes, aligning business with meaningful social impact.
• Youth-Centric Culture: Designed as a vibrant gathering place for Vietnam’s young generation, combining great drinks with a lively atmosphere.
• Comprehensive Franchise Training: Franchisees receive in-depth training covering operations, service standards, product preparation, and customer engagement.
• End-to-End Operational Support: Includes site selection assistance, store design guidance, marketing resources, and supply chain management to ensure smooth setup and ongoing operations.
• Priority GCC Market Entry: Actively preparing to introduce the Three O’Clock Coffee experience to the Gulf, tailored for local tastes and business environments.