Second Cup Café (Canada/KSA) - The Franchise Trainer

Second Cup Café (Canada/KSA)

A Little Love in Every Cup

Priority Target Franchise Markets:

Single, Multiple and Area Development Franchise Rights within the Kingdom of Saudi Arabia.

“The largest Canadian specialty coffee retailer chain with 540 branches in 30 countries is now available for sub-franchising in the Kingdom of Saudi Arabia. The master franchise rights are owned by Alama Food and Beverage Company which is offering 7 different store formats for sub-franchising from a kiosk to express unit, and from a bistro type to a bakery café, and stand-alone model. Alama Food and Beverage Company is the first to introduce Second Cup as a Bakery Café in the entire world offering chilled favourites of premium, specialty hand-picked coffee, teas, chocolate, and fruit chillers. The menu also includes handcrafted sustainable coffee and organic artisan tea and signature frozen yogurt, parfaits, smoothies & shakes, in addition to made-to-order sandwiches & salads, and freshly-baked bread, croissants, pastries, muffins & cakes.”

  • Part of Foodtastic, one of the largest restaurant companies in Canada with a portfolio of 21 brands and over 900 locations, and sales over $830M.
  • A franchisee-oriented system focusing on quality, innovation and creating an individual customer experience.
  • The benefit of Second Cup extensive knowledge in the restaurant franchise industry, and local market know-how of the Dammam-based Alama Food and Beverage Company.
  • Proximity for the provision of immediate franchise support offered by a team of young and dynamic professionals.
  • Scalable store size, which allows for flexibility in location selection.
  • Full franchisee support including site selection, lease negotiation, design, construction, training, and continuous marketing & operational support.
  • Franchisees’ regional meetings and field operational & managerial support.


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