From humble beginnings in 2017 as a wooden cart in Vietnam, HappiTea has grown into a dynamic brand boasting over 150 stores across Vietnam and the Philippines. Driven by the mission of “Infusing Happiness,” HappiTea has captured the hearts of a diverse customer base with its vibrant, innovative drinks and a menu that blends Vietnamese tradition with global trends. As the brand expanded, the HappiTea didn’t just serve tea—it built a lifestyle, offering spaces where students, professionals, and families gather for a taste of joy, community, and high-quality refreshment.

Today, HappiTea is poised for global expansion, setting its sights on the GCC markets with a robust franchise model supported by a seasoned team and continuous innovation. With flexible store formats like kiosks, food trucks, and flagship stores, HappiTea empowers franchisees to tap into the booming tea and café culture worldwide. More than a business, it’s a brand with a conscience, contributing to sustainability projects and community initiatives. From Vietnam to Manila—and soon to the Gulf—HappiTea continues to fulfill its promise of spreading smiles, one cup at a time.

Unique Selling Points:

• Fast-Casual Beverage Powerhouse: With 150+ stores in Vietnam and the Philippines, HappiTea is one of Southeast Asia’s fastest-scaling milk tea and specialty beverage brands.
• Bold, Social-Media-Ready Brand: Designed for visibility and shareability, HappiTea’s colorful drinks and modern packaging are irresistible to Gen Z and Millennial customers.
• High-Volume Grab-and-Go Focus: Especially designed for high-traffic areas like office zones, schools, and entertainment districts.
• Merchandising & Branding Strength: Exclusive branded merchandise, cups, and packaging support both retail presence and lifestyle positioning.
• Youth-Driven Innovation: Constant product R&D with trendy seasonal flavors and vibrant visuals that speak directly to dynamic, youthful lifestyles.
• Culturally Rooted, Globally Ready: Combines beloved Vietnamese ingredients (tea, coffee, fruit) with modern F&B trends to deliver drinks that feel authentic yet globally appealing.
• Flexible, Scalable Store Models: Franchise formats include kiosks, food trucks, stand-alone stores, and flagship locations—perfect for malls, campuses, and urban hubs.
• Turnkey Franchise System: Hassle-free entry with support for training, supply chain, marketing, operations, and even financial consulting.
• Customizable Local Menus: Menus are adapted and localized for each market—already proven effective in the Philippine expansion.
• Strategic GCC Market Entry: Focused on entering Gulf markets with flavors, formats, and franchise support tailored to regional tastes and customer behavior.