Charleys Philly Steaks is one of the fastest-growing quick-service restaurant concepts worldwide, with a presence in the US, Canada, Germany, Japan, Korea, and the UAE. Introduced to the region by Al Madani Group, Charleys delights customers with freshly prepared sandwiches and salads, featuring premium ingredients like sirloin beef, grilled chicken breast, and garden-fresh veggies—all 100% halal in the Middle East. Signature offerings such as gourmet fries loaded with molten cheddar cheese, beef bits, and ranch dressing, alongside freshly squeezed lemonade, set Charleys apart as a flavorful, satisfying choice for all ages.

What makes Charleys truly unique is its “watch-it-cooking” experience, where meals are chopped, grilled, and assembled in front of guests, ensuring freshness and transparency. Combined with a fast-casual ambiance, energetic staff, and health-conscious options, Charleys delivers a premium yet affordable dining experience unmatched by competitors. Its operational excellence has earned awards like the Million Dollar Club and top sales recognitions in the Middle East, proving its strength as a globally successful and scalable franchise brand.

Charleys Competitive Differentiation:

• World’s Largest Cheesesteak Franchise: Charleys is the global leader in cheesesteak franchises, operating over 700 stores worldwide—a powerful brand recognition advantage for franchisees.
• Strong Brand Recognition: With decades of operation and award-winning performance, Charleys offers a trusted brand that consumers know and love.
• Legacy of Passion: Founded by Charley Shin in 1986 after discovering Philly cheesesteaks as a college student, Charleys has grown from a single stand near Ohio State University into a global brand fueled by passion and dedication.
• Authentic Philly Cheesesteaks: Charleys serves real Philly cheesesteaks, freshly grilled-to-order with high-quality steak, chicken, and all-white American cheese.
• Fresh, Made-to-Order Menu: Charleys delivers high-quality food prepared fresh, appealing to modern consumers seeking quality and transparency.
• High-Quality, Premium Ingredients: Charleys uses premium ingredients like USDA Choice steak, all-white meat chicken, and fresh produce, reinforcing its premium positioning.
• Commitment to Quality and Customer Service: The brand’s mission revolves around “100% total guest satisfaction,” ensuring every customer leaves happy.
• Innovative Menu Development: The brand continuously refreshes its menu with new flavors and limited-time offers, driving repeat customer visits and sales.
• Open Kitchen Concept: Guests can watch their food being cooked right in front of them, providing transparency and trust in food quality.
• Family-Friendly and Fast Casual: Charleys provides a casual, family-friendly environment with quick service and great hospitality.
• Global & Regional Adaptability: Charleys adapts to local markets, including halal menus in the UAE, enhancing customer appeal and cultural fit.
• Flexible Store Formats: Franchisees can choose from various models including food court, inline stores, drive-thru, and non-traditional locations like airports, universities, and gas stations.
• Efficient Operating System: Charleys’ simple operations allow for reduced labor costs and consistent food quality, making it attractive for multi-unit franchisees.
• Proven Business Model: Decades of successful operations and sales growth demonstrate Charleys’ strong business fundamentals and scalability across diverse markets.
• Operational Support & Training: Franchisees receive extensive support from site selection and store setup to ongoing training and marketing guidance, ensuring smooth operations.