With experience of more than 25 years, Louay Ajam is a seasoned consultant and expert in franchise development, brand management & operations, and marketing in restaurant and retail industries.
Throughout his career, Louay has led numerous comprehensive strategic marketing programs and executed franchise promotion campaigns across the Middle East by leveraging Enterprise Resource Planning (ERP) systems, which facilitated the negotiation of multimillion-dollar franchise agreements.
Louay is a distinguished expert in managing franchise brands’ expansion, from evaluating and qualifying franchisees, to supporting them through the signing of the franchise agreements and establishing their businesses.
By virtue of his strategic vision that support the growth and expansion of franchise brands in competitive markets, Louay has played pivotal roles in corporate IPOs by managing public relations campaigns, organizing investor roadshows, and coordinating with legal and financial stakeholders.
One of Louay’s notable achievements is leading the opening of more than 50 new franchise branches within a single year, thanks to his leadership skills, operational expertise, and ability to build and train multidisciplinary teams to execute tasks efficiently.